PORTFOLIO
PERSONALIZED BRIDES
https://www.personalizedbrides.com
Founded in 2010, Personalized Brides is my first e-commerce venture and has been my primary focus over the years. It stands out as the most profitable of my businesses, featuring nearly 1,500 products tailored for bridal parties.
I was responsible for building the website from the ground up, designing all graphics, banners, and product images, implementing SEO strategies and marketing campaigns, and ensuring the site remains updated, optimized, and fully functional.
PERSONALIZED BABIES
https://personalizedbabies.com
Established in 2014, Personalized Babies is an e-commerce website specializing in custom baby gifts and apparel. It has gained popularity not only for its unique offerings but also for the free, printable baby shower games I developed, which are available for instant download.
I have handled every aspect of this website, from building and designing the site to creating all graphics, banners, and product images, executing SEO strategies and marketing efforts, and maintaining the site’s updates, performance, and functionality.
PERSONALIZED SPIRITWEAR
https://personalizedspiritwear.com
Originally launched as Personalized Moms in 2018 to offer custom apparel for proud moms, Personalized Spiritwear has since expanded to provide custom apparel for sports teams, sororities, seniors, and more.
I have been responsible for developing and designing the website, crafting all visual elements including graphics, banners, and product images, optimizing it with SEO and marketing strategies, and keeping the site updated and running smoothly.
PERSONALIZED SKATERS
https://personalizedskaters.com
Personalized Skaters was founded from my passion for figure skating, having been a competitive skater myself. This e-commerce site offers custom apparel for skating clubs, figure skaters, synchro skaters, coaches, and their families.
From website development and design to creating custom graphics, banners, and product imagery, I managed every detail of this site, including SEO, digital marketing, and ongoing updates to ensure peak performance.
PERSONALIZED BRANDS
Founded in 2015, Personalized Brands, LLC was established as the parent company to support our expanding portfolio of niche businesses. This website specializes in offering custom logo apparel for businesses, teams, and groups.
This project involved my expertise in website development, design, and branding, including creating graphics, banners, and product images, managing SEO, and ensuring the site remains updated, optimized, and fully functional.
DIGITAL PORTFOLIO
This portfolio website serves as a central hub to showcase the web design and development projects I have worked on, highlighting my skills, experience, and expertise. In addition to displaying my portfolio, the site includes my resume, background information, and details about me.
CARDINAL HEALTH
https://www.cardinalhealth.com
From 2007 to 2012, I worked as a web consultant contracted by Cardinal Health, where I handled website updates, designed banners, and contributed to the migration of their site from static pages to a CMS.
Web Development & CMS
WordPress • Shopify • WooCommerce • Elementor • UX Builder • HTML • CSS • JavaScript • PHP • Dreamweaver • ACF • Hooks
UI/UX Design & Branding
Wireframing & Prototyping • Logo & Branding Design • Typography & Color Theory • Figma
Digital Marketing & Advertising
Google Ads • Facebook Ads Manager • Pinterest Ads • Bing Ads • Google Tag Manager • Google Merchant Center • CRO
SEO & Web Optimization
Schema Markup • XML Sitemaps • Rank Math • Backlinks, • WP Rocket • Cloudflare • LiteSpeed Cache • Perfmatters • TinyPNG
Website Maintenance & Security
Hosting & Server Management • Siteground • Kinsta • Hostinger • Wordfence • Cloudflare • SSL Certificates • reCAPTCHA
E-Commerce & Payment Gateways
PayPal • Stripe • Woocommerce Payments • Shopify Payments
Analytics & Performance Tracking
Google Analytics • Google Search Console • PageSpeed Insights • GTMetrix
Graphic Design
Adobe Creative Suite • Affinity Suite • Figma • Fontbase • Unsplash • Pexels • Canva
Mobile & Responsive Design
Optimize Images • CSS/JS/HTML Minify • Mobile First Design • CDN • Lazy Loading
GET IN TOUCH WITH ME!
If you think I might be a good fit for a position at your company, send me a message!
