RESUME
CONTACT INFORMATION
EDUCATION
GOOGLE DIGITAL MARKETING &
E-COMMERCE PROFESSIONAL CERTIFICATION
Google/Coursera | 2025
119 Hour Course
WEB DEVELOPER CERTIFICATION
The Ohio State University Continuing Education | 2008
244 Hour Course
BACHELOR’S DEGREE
The Ohio State University | 2005
SPECIALTIES
• eCOMMERCE
• GRAPHIC DESIGN
• HTML / CSS / JAVASCRIPT
• WORDPRESS / SHOPIFY / CMS
• UI/UX DESIGN
• FIGMA
• BRANDING
• ELEMENTOR / PAGE BUILDERS
• SEO / OPTIMIZATIONS
• GOOGLE ANALYTICS
• SEM / GOOGLE ADS
• SOCIAL MEDIA MARKETING
• SITE MIGRATIONS
• PRODUCT DESIGN
• PRODUCT MOCKUPS
• KEYWORD RESEARCH
• MICROSOFT OFFICE SUITE
• ADOBE CREATIVE SUITE
• AFFINITY GRAPHICS SUITE
• TYPOGRAPHY
INTERESTS
• FAMILY
• PHOTOGRAPHY
• SPORTS
• TRAVELING
• ORGANIZING
• BOARD GAMES
• CRAFTS/DIY
SUMMARY
Driven Digital Marketing & Graphic Design Specialist with over 17 years of experience. Skilled in eCommerce, web design, SEO, UI/UX design & branding. Creative and successful entrepreneur looking to transition to a role within a company where I can solely focus on contributing my design skills and digital expertise.
EXPERIENCE
CAROLINA BIOLOGICAL SUPPLY COMPANY | MAR. 2025 - PRESENT | BURLINGTON, NC
- Design, develop, and maintain web graphics and related web content on all company websites.
- Support the design and development of custom landing pages, static pages, and Teacher Resource assets.
- Support visual design needs for our search engine marketing and affiliate programs.
- Design compelling visual marketing and merchandising components that are used throughout the website to drive visitors to key conversion points.
- Utilize content management systems to build rulesets for time-based and personalized marketing initiatives.
- Maintain the firm’s brand standards to assure that the aesthetic elements of the website and digital marketing match our standards and conform to online best practices.
- Design and maintain microsites that support specific product lines, lead-generation, and customer acquisition. Support the Customer Team on other projects as needed.
PERSONALIZED BRANDS, LLC | DEC. 2010 - MAR. 2025 | WADSWORTH, OH
- Designed, built and maintained five eCommerce websites
- Product research, design, photography, listing & production
- Graphic design including product mockups, banner ads, social media posts, logos, photo editing, printable assets, gift guides & apparel graphics
- Analytics and event tracking using Google Analytics
- Digital marketing including Google Ads, Facebook Ads & Pinterest Ads
- SEO including UI/UX, image optimizations & keyword research
- Site migrations, host migrations, and redirect implementation
- Inventory management & product procurement - both domestic and international
- Business operations including bookkeeping, financial management & legal compliances
ICC / CARDINAL HEALTH | SEP. 2007 - SEP. 2012 | COLUMBUS, OH
- Contracted to work for Cardinal Health, a Fortune 50 company, for 5 years; worked remotely from 2008-2012.
- Member of the team that migrated their static HTML website to a CMS.
- Implemented Cardinal Health’s brand guidelines to convert newly-acquired company websites to align with Cardinal Health’s brand and structure.
- Constructed promotional and interactive banners for landing pages
- Tracked the performance of email campaigns to report their effectiveness
KARAOKE WAREHOUSE | JUN. 2007 - SEP. 2007 | HILLIARD, OH
- Maintained and updated e-commerce website
- In charge of adding and removing products from the website catalog.
- Responsible for creating weekly newsletters
- Monitored inventory to build newsletters that highlighted overstocked products and best-selling items.
- Analyzed newsletter sales trends based on link tracking.
NOTABLE ACHIEVEMENTS
FOUNDED & BUILT A SUCCESSFUL ECOMMERCE BUSINESS
Created an eCommerce business from the ground up that achieved an impressive milestone of $1 million in sales by the third year and continued to generate millions of dollars in sales.
PASSED REAL ESTATE EXAM & BECAME A LICENSED REALTOR®
Obtained a Real Estate License prior to starting a career in Digital Marketing. Became a member of the National Association of Realtors.
OHIO STATE UNIVERSITY VARSITY CHEERLEADER, 2001-2005
4-year member of the Ohio State Varsity Cheerleading team and the Nationals team comprised of 6 girls and 10 boys that competed at UCA Collegiate Cheerleading Nationals (2001 – 2005). Participated in fundraising events throughout the community and the country. Attended OSU Football bowl trips (2001 – 2005), including the National Championship game, acting as an ambassador of the university while participating in events for the fans, alumni and the team.
RECIPIENT OF THE VICE PRESIDENT’S MERITORIOUS SERVICE AWARD
A leadership award at Ohio State selected by Coca-Cola, the Ohio Union and the Office of Student Affairs.
SUMMARY
Driven Digital Marketing & Graphic Design Specialist with over 17 years of experience. Skilled in eCommerce, web design, SEO, UI/UX design & branding. Creative and successful entrepreneur looking to transition to a role within a company where I can solely focus on contributing my design skills and digital expertise.
EXPERIENCE
CAROLINA BIOLOGICAL SUPPLY COMPANY | MAR. 2025 - PRESENT | BURLINGTON, NC
- Design, develop, and maintain web graphics and related web content on all company websites.
- Support the design and development of custom landing pages, static pages, and Teacher Resource assets.
- Support visual design needs for our search engine marketing and affiliate programs.
- Design compelling visual marketing and merchandising components that are used throughout the website to drive visitors to key conversion points.
- Utilize content management systems to build rulesets for time-based and personalized marketing initiatives.
- Maintain the firm’s brand standards to assure that the aesthetic elements of the website and digital marketing match our standards and conform to online best practices.
- Design and maintain microsites that support specific product lines, lead-generation, and customer acquisition. Support the Customer Team on other projects as needed.
PERSONALIZED BRANDS, LLC | DEC. 2010 - MAR. 2025 | WADSWORTH, OH
- Designed, built and maintained five eCommerce websites
- Product research, design, photography, listing & production
- Graphic design including product mockups, banner ads, social media posts, logos, photo editing, printable assets, gift guides & apparel graphics
- Analytics and event tracking using Google Analytics
- Digital marketing including Google Ads, Facebook Ads & Pinterest Ads
- SEO including UI/UX, image optimizations & keyword research
- Site migrations, host migrations, and redirect implementation
- Inventory management & product procurement - both domestic and international
- Business operations including bookkeeping, financial management & legal compliances
ICC / CARDINAL HEALTH | SEP. 2007 - SEP. 2012 | COLUMBUS, OH
- Contracted to work for Cardinal Health, a Fortune 50 company, for 5 years; worked remotely from 2008-2012.
- Member of the team that migrated their static HTML website to a CMS.
- Implemented Cardinal Health’s brand guidelines to convert newly-acquired company websites to align with Cardinal Health’s brand and structure.
- Constructed promotional and interactive banners for landing pages
- Tracked the performance of email campaigns to report their effectiveness
KARAOKE WAREHOUSE | JUN. 2007 - SEP. 2007 | HILLIARD, OH
- Maintained and updated e-commerce website
- In charge of adding and removing products from the website catalog.
- Responsible for creating weekly newsletters
- Monitored inventory to build newsletters that highlighted overstocked products and best-selling items.
- Analyzed newsletter sales trends based on link tracking.
NOTABLE ACHIEVEMENTS
FOUNDED & BUILT A SUCCESSFUL ECOMMERCE BUSINESS
Created an eCommerce business from the ground up that achieved an impressive milestone of $1 million in sales by the third year and continued to generate millions of dollars in sales.
PASSED REAL ESTATE EXAM & BECAME A LICENSED REALTOR®
Obtained a Real Estate License prior to starting a career in Digital Marketing. Became a member of the National Association of Realtors.
OHIO STATE UNIVERSITY VARSITY CHEERLEADER, 2001-2005
4-year member of the Ohio State Varsity Cheerleading team and the Nationals team comprised of 6 girls and 10 boys that competed at UCA Collegiate Cheerleading Nationals (2001 – 2005). Participated in fundraising events throughout the community and the country. Attended OSU Football bowl trips (2001 – 2005), including the National Championship game, acting as an ambassador of the university while participating in events for the fans, alumni and the team.
RECIPIENT OF THE VICE PRESIDENT’S MERITORIOUS SERVICE AWARD
A leadership award at Ohio State selected by Coca-Cola, the Ohio Union and the Office of Student Affairs.
EDUCATION
GOOGLE DIGITAL MARKETING & E-COMMERCE PROFESSIONAL CERTIFICATION
Google/Coursera | 2025
119 Hour Course
WEB DEVELOPER CERTIFICATION
The Ohio State University Continuing Education | 2008
244 Hour Course
BACHELOR’S DEGREE
The Ohio State University | 2005
SPECIALTIES
• eCOMMERCE
• GRAPHIC DESIGN
• HTML / CSS / JAVASCRIPT
• WORDPRESS / SHOPIFY / CMS
• UI/UX DESIGN
• FIGMA
• BRANDING
• ELEMENTOR / PAGE BUILDERS
• SEO / OPTIMIZATIONS
• GOOGLE ANALYTICS
• SEM / GOOGLE ADS
• SOCIAL MEDIA MARKETING
• SITE MIGRATIONS
• PRODUCT DESIGN
• PRODUCT MOCKUPS
• KEYWORD RESEARCH
• MICROSOFT OFFICE SUITE
• ADOBE CREATIVE SUITE
• AFFINITY GRAPHICS SUITE
• TYPOGRAPHY
INTERESTS
• FAMILY
• PHOTOGRAPHY
• SPORTS
• TRAVELING
• ORGANIZING
• BOARD GAMES
• CRAFTS/DIY
